News

Hey caffeine addicts: Your morning just got a little easier. Next month, Wrigley will start selling a caffeinated gum with the equivalent of about half a cup of coffee. Alert Energy Caffeine Gum ...
Mars Wrigley is moving away from promoting its chewing gum products as only breath deodorizers, but more as stress-relieving tools for young adults and teenagers. For over a century, gum has been ...
The William Wrigley Jr. Company was founded in 1891 to sell soap and baking powder. It started packaging gum with its baking powder the following year and the company reorganized itself as the gum ...
Mars Wrigley is spending millions of dollars in a bid to restore chewing gum to its former glory with consumers, starting with an international ad campaign that jettisons typical category promises ...
William “Beau” Wrigley Jr. envisioned building a weed empire that would one day rival his family’s legendary chewing gum business. The former CEO of the Wrigley Company — which was sold to ...