The researchers found that the words with the highest engagement scores fell into four main groupings: words that convey urgency (alert, pending, critical, etc.); words that convey exclusivity ...

If we remember concrete words more than jargon and abstractions, we also tend to remember words that convey feeling more ... people remembering your overall message or connecting with what you ...

Do you use the word “very” when speaking or writing? Your message will be much more compelling, and likely more meaningful, if you reduce or eliminate that one word. That advice comes from the team at ...