Many famous logos use bespoke fonts, which allow a brand to ensure a distinct visual asset. But while these are sometimes designed from scratch, even bespoke corporate fonts are often modified ...

The Microsoft Windows logo has changed a lot since it was first introduced in 1985. But what would it look like if it had been invented even earlier—say, in the 1400s? A Gothic arch window with ...

Such is the value placed on the most famous logos. By Mark Hughes. Friday 04 January 2008 01:00 GMT. Comments. Logos that became legends: Icons from the world of advertising Show all 6.

Five years later, in 1999, Burger King introduced a new-look logo, which tilted the burger on its side, reduced the size of the burger buns, and incorporated a blue swirl mark around the outside.

Perhaps the most famous wordmark logo is the Coca-Cola one, introduced in 1886 and designed in Spencerian script – a popular writing style at the time – by Frank M. Robinson.

The problem is, for the past 14 years, the word mark and logo have been separate. But that isn’t how people see Pepsi’s logo. So, the company decided to go with what people already think of ...

Hidden meanings exist within logos, with some of the world's most recognizable logos having subtle references Logos are an essential part of a brand’s identity. They help us identify the brand ...

Individual colleges also got new word marks with bold, sans serif fonts to replace their previous serif versions. "Texas Tech’s visual identity is more than a logo or a set of colors.