The Wisconsin women’s basketball team achieved a minor milestone last week that spoke to the state of Badgers hoops one-third ...
Ultimately, the future of women’s sports will hinge on finding a balance between flexible ownership, financial scalability, ...
Record numbers of basketball fans filled arenas to watch the rookie seasons of Caitlin Clark, Angel Reese, the Liberty and ...
Sponsorships, advertising, and other investments in women's teams still cost less when compared with men's sports while providing a higher return on investment. In the WNBA, rising stars like ...
From record-setting viewership to Olympic gold medals, 2024 was the year women’s sports collectively hit a peak.
Caitlin Clark has been named the AP Female Athlete of the Year after raising the profile of women’s basketball to ...
As women’s sports set new records for attendance and viewership this year, longtime fans have watched with both optimism and ...
Texas Attorney General Ken Paxton has sued the NCAA to block the participation of transgender athletes in women’s sports, ...
Are those dollar signs in investors' eyes? Wealth Enhancement analyzed valuation data from Sportico to show why they're ...