Last year’s National Hockey League lockout gave women’s college sports an unexpected lift. ... TV Exposure Means More Opportunities for Women’s Sports By Sara Lipka July 28, 2006.

Beauty Brands Are Investing In the WNBA and NWSL not only because it's profitable but because of it's viewership.

Pittsburgh sports dozens of women’s athletic organizations, and in recent years, they’ve seen increased exposure. The city has a long history of women’s sports, which has been built upon by the ...

Beyond the college women's basketball tournament, the WNBA and National Women’s Soccer League have inked new rights deals that could increase exposure at a time when popularity is surging.

The potential for women’s sports is vast, and the announcements Tuesday are a reflection of that. If anyone says differently, well, that’s a reflection on them.

A new report details how the modern revival of the women’s Tour has already transformed cycling on screen, on the road, and ...

For years, women athletes and their supporters begged for more opportunities and exposure, only to be dismissed by gatekeepers who said no one cared about women’s sports and they weren't worth ...

Olympic star Sunisa Lee spoke exclusively to Mirror U.S. Sports, on behalf of Raising Cane's, on the immense viewership ...

With women consumers at the helm, exposure for athletes, brands and events is trending upward. 2. Investment can reshape the landscape of women’s sports and encourage girls to stay in sports.

Women’s sports have skyrocketed over the past decade, ... “The biggest goal for us is to help grow women’s sports, to get fresh eyes and more exposure,” says Wilka’s co-owner Melissa NG, ...

High rates of anterior cruciate ligament (ACL) injuries in girls’ and women’s sports have garnered significant attention from researchers, sport organisations and the media. Gender/sex disparities in ...