From Prescott to La Crosse on Scenic Wisconsin Highway 35. The Great River Road in Wisconsin starts where the St. Croix and Mississippi Rivers meet.

Swollen Mississippi River is swamping Wisconsin, Iowa. ... for the river to crest — estimated at about 19.7 feet — and for cleanup to begin so they can prepare for summer tourist season, ...

Wisconsin has one of the world's most important bodies of water right next door. Nope, we're not talking about Lake Michigan, or Lake Superior. We're talking about the Mississippi River. The river ...

Wisconsin's tourism industry is growing, ... They love to explore all of our smaller towns along the Mississippi River,” said Kate Carlson, executive director of Visit Winona.

Tourism sustains livelihoods and local businesses, uplifts communities, and powers Wisconsin’s economy.” For La Crosse, Chippewa and Vernon counties, 2024 was also a record-breaking year ...