The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Fans of Beloit College athletics will see their Buccaneers decked out with a new logo for the first time in over 45 years.

Madison’s Flying W logo, sat in a machine shop, painted a vibrant purple and turquoise that invokes memories of the ...

Wisconsin guard Tess Myers looks for an open teammate while being guarded by Illinois' Genesis Bryant during a Big Ten Conference game on Sunday, Feb. 9 at the Kohl Center in Madison. SEAN DAVIS ...

Wisconsin artist who designed Packers’ iconic ‘G’ logo dies at 83 Published: Oct. 03, 2023, 1:51 p.m. Green Bay Packers helmet on the sideline against the Detroit Lions during an NFL ...