They will also have a new title partner whose branding will be prominently featured on that livery. Today Williams announced ...

The Williams Formula One team announced a long-term title sponsorship with Australian technology company Atlassian on Tuesday to help their fight to rise back up the grid.

If you pay attention during next weekend's Belgian Grand Prix, you'll see the BMW Williams Formula One car rocking a "Tobacco Free" logo, indicating its recent liberation from tobacco sponsorship.