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Febreze, Dasani, Scion: The Man Who Made it All Up Crafting names that stand the test of time By Laurence Scott • Published June 5, 2009 • Updated on June 5, 2009 at 3:23 pm ...
Today, we examine Scion's history, what made it stand out in the vehicle market, and why Toyota ultimately chose to fold its youth-oriented label back into the main Toyota brand.
An announcement on the demise of Scion is expected to be made by Toyota at 9:00 AM today. If the inevitable happens, we will update this story with the confirmation from Toyota that Scion is ...
Considering that Scion just introduced two new models, the quite-good iA and the less-exciting iM, it's a surprising move by Toyota. At the same time, the Scion we have now is a far cry from the ...
In 2000, Burry made a significant move by launching Scion Capital, his own investment fund. The fund's initial capital boost of $1 million came from Joel Greenblatt of Gotham Capital, who was an ...