"Hugo Boss remains committed to exploring digital ... To date, the majority of AI-generated content created for well-known fashion and apparel companies' PDPs, advertising campaigns or marketing ...

However, its outlook for 2025 is cautious: sales are projected to remain roughly flat, between €4.2 billion and €4.4 billion ...

Hugo Boss warned on Thursday of a further weakening in consumer confidence in the United States and China, sending its shares ...

Hugo Boss is enhancing its commitment to sustainability ... The first drop will be three tailored styles created with plant-based HeiQ AeoniQ, a recyclable cellulose yarn made from wood pulp ...