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Goodbye White Claw, Hello Surfside: How Spirits-Based RTD Cocktails Are Clobbering the Hard Seltzer Market
High Noon is the spirits-based upgrade to White Claw; Surfside, the logical next step beyond Twisted Tea. This trend is especially apparent when it comes to fully flavored cocktails. For years ...
The Daily Dot1y
‘You’re wasting so much money’: Woman says you should stop buying White Claws and High Noons, shares alternative
While Truly followed right behind them, White Claw remains the more popular brand. It was the perfect time to launch. At the time, regular seltzer water was becoming popular (remember when ...
Crosstown Brewing introduces THC seltzer
Ortkiese said the THC flavor is not discernible in Orbit. There are three strengths — 10 milligrams per can, 25 milligrams, ...
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Here's why Americans love canned cocktails like High Noon and Cutwater
Malt-based alcoholic beverages like White Claw hard seltzer and Twisted Tea are slowly losing market share to spirits-based drinks like High Noon and Cutwater in the ready-to-drink market.
Food Dive11d
Surfside rides wave of success with spirits-forward cocktails: ‘We want to be the White Claw of this category’
The brand's vodka infused iced teas have become a top seller in the U.S. by spurning malt liquor and focusing on a niche ...
Business Insider5mon
The canned booze revolution
Smirnoff Ice, Mike's Hard Lemonade, and Twisted Tea were introduced around the turn of the century. In the 2010s, the hard seltzers started to pop up, with names like White Claw and Truly ...