With an active user base of 500 million, WhatsApp Pay has struggled to gain traction in India's competitive $3 trillion digital payments market. Initially launc ...

WhatsApp’s only major push into digital payments came in July 2022 as Meta invested $5.7 billion in Reliance Jio, India’s largest telecom firm, run by the country’s richest man, Mukesh Ambani. The ...

In the digital space of any gated community’s WhatsApp group, the 80:20 rule – or is it 95:5 rule? – doesn’t just apply; it reigns sovereign. A mere 20% or 5% of the population ...

WhatsApp Business has updated its pricing model in India, shifting from a flat 24-hour rate to a per-message rate.

Meta has made a significant push in recent years to accelerate WhatsApp monetisation through ads and paid messaging. India ...

WhatsApp is rolling out a new feature in India that will allow users in its largest market to pay businesses using a variety of payment options from within the instant messaging app.

A WhatsApp spokesperson also told TechCrunch that India remains WhatsApp’s biggest market. In 2017, Facebook said its marquee service had about 250 million users in India — a figure it has not ...

A mob in India lynched five people after rumors spread by WhatsApp messages prompted suspicion that they were child abductors, the latest in a spate of violent crimes linked to the messaging service.

India is WhatsApp's largest market. The messaging application has over 530 million users in the country, making it one of the most popular social media platforms across age groups.