Embarrassing memories stick with us, but not for other people. Even years later, we might cringe to think of the things we've done. But If it's so unpleasant, why do we do it?

To understand why some people find Valentine's Day cringe-worthy, we need to recognise that some believe the origin of the day is not part of Indian culture and is a foreign concept. There are ...

Joly, Hubert, Leonard A. Schlesinger, James Barnett, and Stacy Straaberg. "Netflix's Culture: Binge or Cringe?" Harvard Business School Case 522-096, June 2022. (Revised March 2024.) ...