If you think about Rare Beauty, its liquid blush probably comes to mind. Now, there's also a contour version of the ...

"Contour can also be a liquid, cream, or powder product [and is] used to sculpt the face," Gray says. "Contour shades mimic shadows occurring naturally on faces and almost can create an illusion ...

When choosing contour makeup, the key is in the shade and formula. Dedivanovic advises going for a cool-toned or neutral bronzer that’s one to two shades darker than your skin tone. This helps ...

Who It’s For: Consider this kit if the idea of contouring feels intimidating. It’s also a good way to streamline your makeup bag; all you need besides the three shades is a foundation and ...

Makeup artists have applied the technique to makeup, applying contour, highlighter, and even blush under foundation to sculpt and define the face while maintaining a natural-looking finish.

We’ve reached peak LED face mask culture. Every other video on my TikTok is of someone sporting a Scream-esque mask. There's ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

There’s nothing like the feeling of spending time on a makeup look and it actually turning out exactly as you hoped. Cheekbones chiseled to perfection with contour, just the right amount of blush on ...