Amid the glitz of TV upfronts, advertising executives take the stage to talk about things like new audience targeting ...

The U.S. court’s decision will likely energize European regulators, who are conducting their own investigation into Google’s ad tech practices. A decision there is expected imminently—and co ...

The Department of Justice (DOJ) knows exactly what it wants Google to do in order to restore competition in the ad tech space ...

The ad tech chooses what ad to put where at what cost. Federal prosecutors said that Google's power over the ad tech allows it to illegally fend off competition, which hurts web publishers ...

Atlas Technology Group's Brian Andersen shares insights on investment trends in the ad tech market and how AI is changing the ...

But what's with the past tense? A recent ad tech report from Epom suggests that the medium rectangle era may be at an end. In this article, we will delve into the rise and fall of the popular ad ...

Spyrosoft Group, a leading consulting and software development company, is proud to announce the launch of Spyrosoft Ad tech, a new entity focused on building custom advertising and marketing software ...

On Monday, the DOJ and Google both filed requests for remedying the tech giant’s legally declared ad-tech monopoly. The DOJ plan proposes having Google sell two major pieces of its business ...

Shares of The Trade Desk jumped 18% on Friday, just one day after the ad-tech firm reported first-quarter earnings that beat ...