West's profile — both on the logo and in his playing career — was ... it's no surprise that the NBA went all-in on the West design after seeing it. "I presented it to the NBA, and they ...

“It’s Jerry West,” Alan Siegel told the Los Angeles Times in 2010. In 1969, NBA Commissioner J. Walter Kennedy hired Siegel’s branding agency to design a new logo for the league. Kennedy ...

The current NBA logo was established in 1969 when league ... Thus, it's no surprise that the NBA went all-in on the West design after seeing it. "I presented it to the NBA, and they approved ...

Oh, and he's the NBA logo. Literally ... but that's not why he chose to feature the former West Virginia star in his design. The photo, Siegel says, just grabbed him. "It had a nice flavor ...

The N.B.A. did not announce that the logo depicted Mr. West, but it was obvious enough ... If you can build it, Ken Fulk wants to design it. Giving Up Sex: The writer Melissa Febos has a taste ...

who had famously overseen the design of Major League Baseball’s logo. Siegel, a fan of West, found his inspiration in a photograph of the NBA star’s perfect dribbling form. “It’s the ...

I need some inspiration to design this logo. INSKEEP: Siegel looked at a lot of photos, and a picture of Jerry West weaving his way down the basketball court caught his eye. (SOUNDBITE OF ARCHIVED ...

The current NBA logo was established in 1969 when league ... Thus, it's no surprise that the NBA went all-in on the West design after seeing it. "I presented it to the NBA, and they approved ...