The Sun Microsystems logo is perhaps the best ambigram logo of all for its geometric perfection. The clever rotational ...

David Stern spent 30 years as the NBA's longest-serving commissioner, but he refused to admit the obvious: Lakers legend Jerry West was the inspiration for the logo.

West, in fact, was one of Siegel's favorite players -- along with John Havlicek and Oscar Robertson -- but that's not why he chose to feature the former West Virginia star in his design. The photo ...

Unofficially, however, the logo is well known to be the silhouette of one of the league's first true icons: Jerry West, who died Wednesday at age 86. In 1969, the NBA hired a brand consultant ...

How West became “The Logo” In 1969, the NBA commissioned a new logo for the league from designer Alan Siegel, who had famously overseen the design of Major League Baseball’s logo.

And thus, the logo. And thus, Jerry West became The Logo. And in so many ways, there couldn’t possibly have been a better choice for that honor than West, who died peacefully Wednesday at 86 ...

Today, Jerry West is best known as "The Logo," as a picture of him from Sport magazine was the basis for the silhouette that has literally symbolized the NBA for the past 55 years.

West was, however, bigger than the logo. He was an ally before the term was fully developed into how we think of it today. In another moment, over ten years ago, West spoke about the Black NBA ...

Jerry West was driven by losses. The defeats in the NBA Finals gnawed at him. “Those losses scarred me, scars that remain embedded in my psyche,” West wrote in his autobiography West by West ...