Jewelers have long played a pivotal role in shaping Hip Hop culture and aesthetics ... Others, like Ben Baller, brought a West Coast flair to the game and kept the likes of Kanye West, Drake ...

The record shop that helped launch Snoop Dogg's career is taking strides to become a West Coast hip-hop museum. VIP Records, the Long Beach, California, record shop that played a pivotal role in ...