No one knows for sure who the NBA logo is based on, but everyone knows it’s Jerry West. If the league is still around in 100 or 1,000 years, it should always be Jerry West.. He was that good.

Unofficially, however, the logo is well known to be the silhouette of one of the league's first true icons: Jerry West, who died Wednesday at age 86. In 1969, the NBA hired a brand consultant ...

David Stern spent 30 years as the NBA's longest-serving commissioner, but he refused to admit the obvious: Lakers legend Jerry West was the inspiration for the logo.

Jerry West, who was selected to the Basketball Hall of Fame three times in a storied career as a player and executive and whose silhouette is considered to be the basis of the NBA logo, has died.

Jerry West — one of the greatest Lakers of all time and the only player to win NBA Finals MVP while playing for a losing team — died Wednesday at age 86. West enjoyed a Hall of Fame playing ...

West was, however, bigger than the logo. He was an ally before the term was fully developed into how we think of it today. In another moment, over ten years ago, West spoke about the Black NBA ...