One thing that might not scream “colorful” though is the state’s iconic “Welcome to Colorful Colorado” sign. “Why is the Colorful Colorado sign brown and white?” someone asked CPR ...

Colorado is tipping its cap to tourists. The state is giving away collector’s-edition ballcaps with “Welcome to Colorful Colorado” embroidered on them. You can sign up for a free cap by ...

Perrin first took a picture of a “Welcome to Colorful Colorado” sign when he moved here. He was driving into Colorado via Interstate 25 from New Mexico, and was able to see an amazing sunset ...

Instead of the staid "Welcome to Colorful Colorado," how about we change it to "Welcome to Colorado, Home of the Grammys"? Got a nice ring to it, yeah? What's that? Oh sure, we're well aware of ...

Bob Enyart, a local pastor and radio host, said the organization "Colorado Right to Life" did not support the message behind the sign. "Welcome to Colorful Colorado. Red is a beautiful color ...

DENVER — They're not just greeting you when you enter Colorado. They're everywhere. There are T-shirts, keychains and coffee mugs all designed after the "Welcome to Colorful Colorado" sign that ...

Welcome to Colorful Colorado! On today, Colorado Tourism Day, let's revisit some of the greatest hits -- and far greater misses -- of the state's tourism efforts. Currently, the marketing theme at ...