Your enemy? Oxidizing agents that hurt your health. Your drink? Grape juice. That’s the narrative set out by Welch’s new ad campaign, which is aimed at Gen X men. “We’ve been targeting ...

Welch Foods was hit with a consumer class action over claims the company falsely advertises its white grape juice as being "100% Grape Juice, White Grape" even though it contains artificial additives.

Grape juice giant Welch's is huge in every market in the U.S. except among Orthodox Jews. That used to be Kedem's turf. But now, on the eve of Passover, Welch's is teaming with Manischewitz to ...

He's just getting a taste of Welch's grape juice; or at least that's what I hope he's doing. Developed by First Flavor, a lickable, “Peel 'n Taste” ad for Welch's features a sample of juice ...

A food fight is breaking out in the kosher aisle — just in time for Passover next month. Manischewitz and Kedem — two established, national kosher food brands — will be duking it out for the ...

Welch’s is coming to seder this year. For decades, America’s kosher grape juice market has been dominated by Kedem, whose sweet libations come in concord, blush, white, peach, diet and a ...

When it comes to secular grape juice, Welch's has dominated the U.S. for decades, says Berger. BERGER: Welch's is practically a synonym for grape juice in this country. CORNISH: But when it comes ...