News

Grape juice giant Welch's is huge in every market in the U.S. except among Orthodox Jews. That used to be Kedem's turf. But now, on the eve of Passover, Welch's is teaming with Manischewitz to ...
Welch Foods was hit with a consumer class action over claims the company falsely advertises its white grape juice as being "100% Grape Juice, White Grape" even though it contains artificial additives.
A food fight is breaking out in the kosher aisle — just in time for Passover next month. Manischewitz and Kedem — two established, national kosher food brands — will be duking it out for the ...
He's just getting a taste of Welch's grape juice; or at least that's what I hope he's doing. Developed by First Flavor, a lickable, “Peel 'n Taste” ad for Welch's features a sample of juice ...
Madison Avenue thinks a tasty approach will give new life to Welch's grape juice. Welch's is taking out full-page print ads in People magazine this month that give readers a chance to sample its ...
When it comes to secular grape juice, Welch's has dominated the U.S. for decades, says Berger. BERGER: Welch's is practically a synonym for grape juice in this country. CORNISH: But when it comes ...