That makes them a perfect audience for Welch's first message: Grape juice is good for you. And to give Welch's a gritty, male-friendly makeover, Welch's drew inspiration from its farmers.

Welch Foods was hit with a consumer class action over claims the company falsely advertises its white grape juice as being "100% Grape Juice, White Grape" even though it contains artificial additives.

Grape juice giant Welch's is huge in every market in the U.S. except among Orthodox Jews. That used to be Kedem's turf. But now, on the eve of Passover, Welch's is teaming with Manischewitz to ...

That makes them a perfect audience for Welch’s first message: Grape juice is good for you. And to give Welch’s a gritty, male-friendly makeover, Welch’s drew inspiration from its farmers.

The juice company hopes the move from Concord to Waltham’s Reservoir Place will raise its profile in Massachusetts' business community.

Now these grape-guzzling kids have grown up and Welch’s is seemingly trying to do so as well—all along attempting to appeal to the everlasting pull of nostalgia.

CONCORD, MASS. — Welch’s is introducing a line of zero-sugar juices that maintains their flavor, according to the company. Passion fruit and grape flavored juices will be available in the ...

That makes them a perfect audience for Welch’s first message: Grape juice is good for you. And to give Welch’s a gritty, male-friendly makeover, Welch’s drew inspiration from its farmers.

Grape juice. That’s the narrative set out by Welch’s new ad campaign, which is aimed at Gen X men. “We’ve been targeting women forever,” said Lesya Lysyj, the company’s US president.