(CNN) -- You're a red-blooded American man. You're tough, you work hard, and you don't have time for Millennial health trends. Your enemy? Oxidizing agents that hurt your health. Your drink? Grape ...

Grape juice. That’s the narrative set out by Welch’s new ad campaign, which is aimed at Gen X men. “We’ve been targeting women forever,” said Lesya […] ...

Welch’s, a cooperative owned by grape farmers, can’t pivot away from grapes. “They have to figure out ways to intrigue consumers and get them to reconsider grape juice,” said Duane ...

Welch’s is coming to seder this year. For decades, America’s kosher grape juice market has been dominated by Kedem, whose sweet libations come in concord, blush, white, peach, diet and a ...

Although we all love a glass of the real stuff every day now and again, this sparkling grape juice — just like Welch's white and red versions — means drinking at kid parties and family BBQs ...

You’re a red-blooded American man. You’re tough, you work hard, and you don’t have time for Millennial health trends. Your enemy? Oxidizing agents that hurt your health. Your drink? Grape ...

Grape juice is for men now. 1 weather alerts 1 closings/delays. Watch Now. 1 weather alerts 1 closings/delays. Menu. Search site. Watch Now. Close x. News. Positively Hampton Roads ...

Welch’s, a cooperative owned by grape farmers, can’t pivot away from grapes. “They have to figure out ways to intrigue consumers and get them to reconsider grape juice,” said Duane ...

You're a red-blooded American man. You're tough, you work hard, and you don't have time for Millennial health trends. Your enemy? Oxidizing agents that hurt your health. Your drink? Grape juice ...