Walmart has attempted to give major candy bar brands a run for their money with Great Value knockoffs. But are they great ...

Full size seems to get all the hype, and there’s a rumor that promoting smaller candy bars as “fun size” is a dirty marketing trick. But candy historian Beth Kimmerle would argue otherwise.

Mars Wrigley says their newest limited-edition flavor of the Snickers candy bar is ... It will be sold only at Walmart in single 1.41-ounce bars and a pouch of fun size bars, 6.43 ounces.

Walmart Candy DealsWe found a page on ... box of Rice Krispies Treats.Spend under $5 on a bag of Twix fun size Halloween candy bars.Save 30% on a bag of Reese’s snack size peanut butter pumpkin ...

The company used “fun size” to describe this category of sweets. In the years that followed, other candy makers, including Curtiss, also began to sell miniaturized candy bars labeled with the ...

Giving out full-size candy bars misses the point of Halloween. Here’s why. It’s not clear when the fun-size category first appeared in the candy aisle. Hershey’s Miniatures played the matter ...

Full size seems to get all the hype, and there’s a rumor that promoting smaller candy bars as “fun size” is a dirty marketing trick. But candy historian Beth Kimmerle would argue otherwise.