Vodafone's new CMO and agency Cummins&Partners started on the job last week. A new brand concept is on the way and the Live More Internet slogan is going to fall by the wayside. Loo Fun Chee was ...

In July 2006, when we were invated to the new building competition, through the media, radio, television and newspapers we could notice the following slogan: "VODAFONE LIFE, LIFE IN MOTION." ...

In July 2006, when we were invated to the new building competition, through the media, radio, television and newspapers we could notice the following slogan: “VODAFONE LIFE, LIFE IN MOTION.” ...

Vodacom has also adopted the global Vodafone slogan “Power to You”. Vodacom will be painting the country red over the coming days as well known Vodacom branded landmarks such as the Ponte ...

The offending advertisement contained the phrase "power to you", a twist on the Cell C's campaign slogan, "the power is in your hands". Vodafone also uses the phrase "power to you" in its ...

Vodafone, the world's second largest mobile ... its advertising and marketing campaigns since 2009, and in comes a new slogan: 'The future is exciting. Ready?' That appears to have been inspired ...

The Vodafone slogan "Make the Most of Now" has weird associations with fruit juice ("Most") for many Germans. "Welcome to the Beck's Experience" didn't work so well because many thought the last ...

Vodafone has unveiled a new global position that centres around the excitement the future brings, axing its ‘Power to You’ slogan and introducing a new-look logo. In its latest repositioning ...

Vodafone objected to a television advertisement broadcast by Cell C in December, which contained the slogan Power to you. Cell C argued that Vodafone’s slogan was not being used in South Africa. But ...

This time round Cell C has been reprimanded by the Advertising Standards Authority (ASA) for hijacking Vodafone and Vodacom’s slogan “power to you”. The ASA found that Cell C had exploited ...

Summary: Cell C unsuccessful in the appeal against an ASA ruling which ordered them to stop using the slogan “Power to You” used by Vodacom and Vodafone One of the ASA fights which may have ...