In color psychology, purple is linked to imagination and spirituality, offering a sense of artistic expression. From regal violet gowns to subtle lavender tops, purple can be worn in a variety of ...

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and ...

Let’s explore 15 powerful ways to use color psychology to make a bold statement, no matter where or how you apply it. 1. ... Purple has long been associated with royalty, luxury, ...

In the world of visual communication, color is more than just a decorative element—it’s a powerful tool that can influence ...

Color psychology is the theory that feelings are influenced by hues. ... "Purple is the last color in the visible light spectrum, so a lot of people tie this color to spirituality," Lewis said.

Psychology Explains How to Choose the Perfect Color for Your Brand. The psychology of color as it relates to persuasion is one of the most interesting–and most controversial–aspects of marketing.

Today, the Pantone Color Institute selected Ultra Violet (a.k.a. Pantone 18-3838) as its Color of the Year for 2018, the latest of the organization’s annual attempts to figure out where the ...