Moving the cologne bottle to my desk, I fired up my computer and headed down the rabbit hole where I ended up learning a whole lot about vintage Old Spice bottles — and my father. According to a ...

It’s an old, tired trope of advertising: gorgeous women become manically obsessed after catching a whiff of their suitor’s cologne ... look-alike, Old Spice’s new ad campaign introduces ...

Well hello there, new Old Spice guy! It's been almost a year since Isaiah Mustafa gained Internet acclaim for his role in "The Man Your Man Could Smell Like" cologne ads, allowing Old Spice to ...

To promote a new range of products featuring a long-lasting, fresh fragrance formula, Old Spice has unveiled a film that hopes to demonstrate the staying power of the fragrance aboard the ...

Old Spice is promoting new fragrance products with a series of ads that attempt to instill confidence in young men who have been crestfallen by the economic and emotional turmoil of the past year, ...

Old Spice is inextricably wound around my younger adulthood. I had it all — the shaving mug, shaving brush, deodorant and, of course, the cologne. Today, only the stick deodorant (but never the ...

A vintage Old Spice cologne bottle, foreground, with Old Spice’s limited-edition 80th-anniversary capsule collection, which includes a deodorant, from left, an antiperspirant and a body wash ...