SEATTLE — Starbucks Corp. is getting chilly with its Via instant coffee as it tries to capture more of the $23 billion global instant coffee market. The coffee giant announced today that it i… ...

Starbucks is kicking off the summer season by expanding its Via instant coffee beverage line. On Tuesday, the coffee chain announced that it has added an iced coffee version of VIA that people can ...

This week Starbucks Coffee Company introduced Starbucks VIA Ready Brew Iced Coffee, adding to the Starbucks VIA product line of instant hot coffees, which launched last September (More on VIA).

Starbucks VIA® Ready Brew Iced Coffee is Now Available at Starbucks Stores in the U.S. and Canada Next Innovation in On-the-Go Coffee Refreshment Joins Starbucks Signature Summer Thirst Quenchers ...

Fans of Starbucks’ vanilla latte and caffe mocha will now be able to enjoy them with a pour of water and a stir, as the company seeks to shake up the stagnating market for instant coffee ...

Today is the national launch of Via instant coffee, and Starbucks is throwing itself into promoting the new product. Via first appeared in Chicago, Seattle and London stores several months ago ...

Starbucks (SBUX) proved skeptics wrong about its foray into single-serve instant coffee, VIA. The little packets hit $100 million in sales in 10 months flat, a milestone VIA achieved three times ...

If you forgot to prepare your homemade cold brew before your workday, you can use any of these great instant coffees to make your iced coffee.

Starbucks' new VIA instant coffee taste test results. Skip to content. All Sections. Subscribe Now. 54°F. Friday, April 25th 2025 Today's e-Edition. Home Page. News. News; Latest Headlines; ...

SEATTLE — Starbucks Corp. is getting chilly with its Via instant coffee as it tries to capture more of the $23 billion global instant coffee market. The coffee giant announced Tues… ...

SEATTLE (AP) -- Starbucks is getting chilly with its Via (VEE-ah) instant coffee as it tries to capture more of the $23 billion global instant coffee market.