For many people — including myself— that’s lip balm ... as opposed to Vaseline, which is more buildable and can be as thick as you’d like. Then there’s the matter of ingredients.

Image Courtesy of Vaseline via Amazon. We know what you’re thinking: Is Vaseline’s Lip Therapy Lip Balm as effective as it seems? Well, just read on to see what shoppers had to say about this ...

(Psst: The Vaseline Lip Therapy Advanced Healing comes in packs ... says to make sure to prioritize ultra-hydrating ingredients like shea butter, coconut oil, candelilla, and/or carnauba wax.

Want to arm yourself against chapped lips? It's all about using the best ingredients possible. To help you filter through the countless chapped-lip solutions out there, TODAY asked dermatologists ...

"This gave us the opportunity to launch Vaseline’s Lip Therapy lip balm through engaging, on-campus activations that sparked conversation and reinforced love for Vaseline amongst the target ...