With help from Amplify, Vaseline is advertising its lip care range via “a new short film campaign on TikTok”.The announcement:Vaseline has teamed up with leading creator agency Amplify to ...

Vaseline has teamed up with creator agency Amplify to launch a short film campaign on TikTok showcasing its lip care range. The work, featuring TikTok filmmakers and emerging talent from Australia ...

The films show a variety of contexts where Vaseline is the solution– having to take 99 shots of a kissing scene on a film set, for instance, or being challenged to blow up 1,000 balloons.