An ambitious social mission helped healing skincare brand Vaseline make Vaseline Jelly a powerful force for global good and catapult the brand back to relevance in the US. This is the story of how ...

He refined the substance into the whitish gel we all recognize today and named it Vaseline. He advertised his “new” product by burning himself and then using the jelly to heal the burn.

Following in my mom's footsteps, I now use Vaseline ... with petroleum jelly, a gooey-like substance comprised of a mix of oils and waxes. While it doesn't technically have healing properties ...