On March 5, Bill Seely, the president of Varsity Brands' cheer subsidiary ... of alcohol during events and evaluating a "clear bag policy" for the upcoming 2025-26 season. Varsity offered March ...

Varsity last year settled an $82.5 million antitrust class-action lawsuit brought by a class of cheer customers who alleged the company used monopolistic practices to exploit its captive market.

It’s hard to believe, but until now, professional cheerleading wasn’t a real path for even the most elite athletes. But now, Varsity Spirit is rewriting the playbook with the launch of the ...

Pro Cheer League is billed as the first professional cheerleading league for athletes 18 and older designed to give cheerleaders the chance to keep competing after college.

DALLAS — Varsity Spirit announced Wednesday it will be launching the world's first professional cheer league. The Pro Cheer League, starting in 2026, will have four teams and give athletes ages ...