State tourism leaders spent the day at the Utah Tourism Conference in Layton brainstorming ideas with one shared goal, to make Utah even more special for those visiting the Beehive State.

The Beehive State performed well across the board, excelling in one key metric, “access to scenic byways,” where it ranked third, just behind California and Oregon. West Coast states might boast more ...

Here’s everything you need to know before visiting Goblin Valley State Park in Utah.

The scenic route between Interstate 84 and Interstate 80 is now Utah’s 28 th official scenic byway. The Utah State Scenic Byways Committee approved the new Morgan-Parleys Scenic Byway ...

Utah’s booming tourism industry is causing both economic growth and costly growing pains at two gateway cities leading to some of the state’s acclaimed “Mighty 5” national parks.

Officials with the National Park Service said $3 billion has contributed to Utah's state economy due to national park tourism.

Lawmakers have approved firing squad as a form of execution. That could give the state, where tourism is big business, a negative image, say some critics.

The Salt Lake Tribune explored data and spoke with tourism officials and small business owners to find out how declining numbers of tourists from Canada are impacting Utah.

Tourism officials have erected the last of 35 new signs welcoming visitors to Utah. The signs are among the most visible elements of the state's ...

Did Utah’s ‘Mighty 5′ ad campaign work too well? Vicki Varela just retired from her role as managing director of the Office of Tourism. Natalie Randall will be taking her place.

The growth of Utah tourism is a self-sustaining process that draws more people to the state. Some people choose to stay here permanently because of their positive tourist experience.

SALT LAKE CITY (AP) — The state tourism office is launching a marketing campaign in western states this week to attract visitors to the Utah's five national parks.