Streetwear’s roots lie in rebellion against traditional fashion norms. In the ’80s and ’90s, oversized silhouettes, bold logos ... became more experimental. Brands began to play with ...

And streetwear brands parody designer logos – Palace replicated the Versace Medusa-head symbol, with its name in place of the Italian brand, for a 2012 design they called Versafe Italia.

Therefore, when looking at streetwear brands and pieces such as a logo-embossed sweatshirt, or bright jersey sweatpants, dubbing them ‘urban’ isn’t farfetched. But equally, there is a new ...

Known for its signature crop tops, jackets, sneakers and jeans, Baby Phat flourished during the early 2000s and became one of the most successful urban streetwear brands of that era, reaching $265 ...

They also note that these aspects are some things that “urban” streetwear brands may have missed out on. As the former marketing director for Karl Kani, June Ambrose has some insight on the ...

Baby Phat is back -- almost. The urban streetwear clothing and shoes brand created 20 years ago by Kimora Lee Simmons Leissner and recognized by its cat logo, is planning a relaunch this summer.