Now you know exactly who they’re talking to. A brand’s logo is a lot like its name: It’s designed to be a unique identifier. But sometimes it needs a few extra layers of uniqueness in order ...

The six team names and logos, announced Oct. 24, are the Laces, Mist, Rose, Lunar Owls, Phantom and Vinyl. Some of these names hit the mark; others … are definitely unique. Here’s how we rank ...

Find A Name That Echoes Your Brand Identity Your name, logo and imagery should reflect your brand identity: who you are, how you’re unique, your personality and culture, who your customers are ...