Although manufacturer Unilever maintains that its target market is men between 18 and 24, boys as young as 11 are dousing themselves in the spray that “leaves guys smelling great so they can ...

Axe Body Spray entered the U.S. market in 2002, and within a decade of its arrival, Unilever was bringing in nearly half a billion dollars in domestic sales for Axe products, according to ...

Unilever’s Axe used mobile as part of a large multichannel effort to spread the word about the newest product in its line of body-sprays, Axe Dark Temptation. Axe’s overall goals were to increase ...

Does Body Spray Make You Irresistible to Women? Axe, Old Spice turn up the heat marketing body sprays and washes to young men.

BETHLEHEM, Pa. An eastern Pennsylvania teenager whose allergic reaction to Axe Body Spray prompted officials at his high school to ask students to stop using the fragrance is now being taught at ...

Consumer-products giant Unilever is betting on the future of interactive-television advertising to help avoid the fate of consumers skipping past commercials. The company’s Axe body spray fir… ...

Unilever’s launch of Axe deodorant body spray will likely spring one of the biggest men’s health-care battles in some time, going up against stalwarts Gillette and Procter & Gamble.

Freedom High School in Bethlehem asked students to stop using the spray-on fragrance after one student suffered an allergic reaction to it and had to be rushed to a hospital.

Saabira Chaudhuri , The Wall Street Journal 4 min read 16 Apr 2024, 07:43 PM IST Sam Bryce sprays her rams with Lynx deodorant, a brand known as Axe in the U.S.