Unilever's Axe used mobile as part of a large multichannel effort to spread the word about the newest product in its line of body-sprays, Axe Dark Temptation. Axe's overall goals were to increase ...

Axe body spray isn’t just reserved for middle school locker rooms anymore. Sold by Unilever, the body spray — once synonymous with overt machismo thanks to the company’s campaign of ...

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This is the first simultaneous multi-platform game release for Axe, Unilever's men's grooming products brand. "To promote their Axe body spray, Unilever is running a campaign to ?teach guys how to ...

NorthJersey.com was the first to report last week that Unilever — which makes consumer brands from Axe body spray to Vaseline and formerly Ben & Jerry's ice cream — would move out of its ...