James Armstrong’s got style, and he likes to smell good. Real good. And to smell good, he’s got to have his Axe. “Axe is one of my favorite things in life,” he said. “You don’t want to ...

If you were a teenage boy in the early 2000s, there's a good chance you wore Unilever's Axe Body Spray at some point. "The idea that you spray this on and you get the girl is sort of nonsense ...

Unilever's Axe used mobile as part of a large multichannel effort to spread the word about the newest product in its line of body-sprays, Axe Dark Temptation. Axe's overall goals were to increase ...

Axe, Old Spice turn up the heat marketing body sprays and washes to young men. May 6, 2010— -- My 16-year-old nephew has a foolproof strategy for meeting girls. First, he puts on his letter ...

Axe dry spray antiperspirant Business Insider/Dennis Green Axe White Label dry spray antiperspirant deodorant ($5.49) This is as close the White Label collection comes to Axe's signature body spray.

BETHLEHEM, Pa. An eastern Pennsylvania teenager whose allergic reaction to Axe Body Spray prompted officials at his high school to ask students to stop using the fragrance is now being taught at home.

Looking to muscle into the male grooming segment in a big way, Unilever is bringing its top male deodorant to North America in what is expected to be one of the category’s biggest product lau… ...

Unilever introduces limited edition women's body spray for Axe. Unilever is introducing a women's fragrance to its limited edition Anarchy range for Axe, known in the UK as Lynx, in its American ...

Axe Body Spray made a bold declaration on Twitter: It supports gay rights and won’t be at the controversial Straight Pride Parade set to be held in Boston this August.

A Pennsylvania high school has told students to can it with the Axe Body Spray. Freedom High School in Bethlehem asked students to stop using the spray-on fragrance after one student suffered an al… ...