The Blues unveiled a new primary logo and uniform on Tuesday morning as part of a rebrand that will harken back to the club’s original look.

On Tuesday, the Blues unveiled their new primary logo and uniforms, inspired heavily by the team's heritage. The new primary home uniform is essentially their previous third uniform being promoted, while the primary road uniform is very similar to the one they wore for the 2022 Winter Classic, albeit with white as the main color instead of cream.

The St. Louis Blues dropped their new logo, which took inspiration from their original look in the NHL, on Tuesday.