Ahead of her three-night run at the Caesars Superdome in Louisiana, Swift was welcomed with the giant momento draped over the ...

Luxury friendship bracelet sales have spiked after Taylor Swift first wore a diamond and gold friendship bracelet at boyfriend Travis Kelce’s football game.

Taylor Swift has purchased the iconic, jumbo friendship bracelet from the New Orleans "Eras Tour" shows, and it's beyond ...

She'll always have the Eras Tour. Taylor Swift is reportedly spending $13,000 on a huge friendship bracelet with sweet ties ...

Friendship bracelets have long been a thing, but they became a signature part of the Eras Tour after the release of Swift’s ...

Taylor Swift Says spoke about how 'proud' she is for fans creating 'joy' at her Eras Tour shows as she recalled the first time she saw friendship bracelets on her Eras Tour. Swift made the ...

Friendship bracelets, after being adopted by the pop star’s fans, have now been embraced by convention attendees as a way to build community.

New Taylor Swift beer, ‘The Eras Pour’ at Urban South Brewery Over at Passion Lilie, they are hosting several “Swiftie” friendship bracelet-making parties.

Caesars Superdome and Indianapolis’ Lucas Oil Stadium exchange friendship bracelets for Taylor Swift's Eras Tour.

Taylor Swift said to make friendship bracelets so that Swifties would make the best ones they could. This concert tradition, which has even spread to other fanbases such as Olivia Rodrigo’s ...