In 2013, Stephen Curry shocked the sneaker world by signing with then-upstart apparel company Under Armour over basketball powerhouse Nike. The deal was considered a defining moment in Curry's ...

News: Under Armour celebrates Stephen Curry's birthday with 'Splash Party' shoes. Story: Under Armour calls on a new generation of athletes to 'Protect This House.' Published Mar 30, 2023.

The Curry Two, the current iteration of his signature sneaker, has been a massive retail success. A March Morgan Stanley note, first described by Business Insider, reported that Under Armour’s ...

Stephen Curry's latest sneaker silhouette, the Curry Lux serves as Under Armour’s first foray into mixing performance and style. Tim Newcomb | Aug 25, 2016 Under Armour, Stephen Curry take a dip ...

Curry Brand has revealed a first look at De’Aaron Fox’s new signature shoe, the Under Armour Curry Fox 2. The San Antonio ...

In September, Curry and Under Armour extended their contract through 2024. But while Under Armour has built an ad campaign saying the dunk is on its way down, Stephen Curry still wants to take flight.

Stephen Curry's signature sneaker line is on the rise. ... 23, was recently pictured with Curry and Under Armour brand rep Kent Bazemore with a pair of Curry’s shoes in-hand.

When Stephen Curry joined Under Armour, they had been in the industry for only a few years and owned just 0.35 percent of the market share in the U.S. basketball retail market.

P atience is truly a virtue, and Under Armour's pursuit of Stephen Curry perfectly embodies this. The American sportswear company signed a young Curry in 2013, but the war of persistence began ...

Curry's current contract with Under Armour runs through 2024 but that is expected to change as he'll likey become a lifelong parter with the company before that. Published Sep 16, 2022 C.J. PETERSON ...

The next chapter will push the boundaries of athletic performance and prioritize the impact that sport has on communities globally – while growing Under Armour (UAA) and Curry Brand together ...

Under Armour is selling Curry Splash 24 Suede Basketball Shoes for only $45. The list price is $100, so buyers are saving $55 and 55%. A promo code is required.