The simplified logo focuses on the tree and gates and introduces a USC spirit mark. “The actions announced today reflect our commitment to enhancing our iconic brand,” President Michael ...

The drum major for USC’s band will not be allowed to stab his sword into the UCLA logo at midfield during its traditional pregame performance. The Trojans drum major has been planting his sword ...

and that means the next time you watch a USC sports event, you will see a Big Ten logo on the field or court. This seems to be the week in which crews at all of the schools transitioning to the ...

the LA USC -- said the ruling protects the school's "primary athletic mark." He said the logo, used on team clothing and equipment, brings in significant revenue. Nobody would confuse a Trojan for ...

Nebraska Cornhuskers / Bleacher Report The USC Trojans have built a reputation on tradition, rarely changing uniform or logo designs and maintaining the historical significance of the Coliseum.