Something was noticeably absent from the group of three letters in Wednesday’s paper taking issue with the University of California system’s new but not necessarily improved logo: a ...

UC 55,000 sign petition against university system's bid to modernize with image that works... UC suspends use of logo - distracting SF Gate Logo Hearst Newspapers Logo ...

This article was originally on a blog post platform and may be missing photos, graphics or links.

About six months ago, the new logo started appearing on the UC admissions website. No one complained. But then a news story brought it to the public's attention last week, and the boom landed.

In December 2012, the UC released a new logo, which was soon met with criticism from students and alumni. Saturday, April 19, 2025. Advertise Donate Submit.

UPDATE 2:37 pm. Dec. 14: The university has suspended use of the controversial logo. Learn more here. A UC online video about the logo that had appeared at the bottom of this post has been removed ...

In today's world, the success of a design can be influenced by three separate yet perhaps equally important groups: the designers who create visual brands; the online commenters who criticize them; ...

The University of California's new logo isn't getting high marks from some students, employees and alumni. More than 45,000 people have signed an online petition calling on the university to scrap ...

UC Berkeley revealed an updated logo May 21, causing online controversy, including a Change.org petition that garnered more than 3,500 signatures to reverse the campus’s rebrand.