So no, the Star Wars logo nor the Helvetica font that inspired it do not have actual origins despite the pervasive myth. If you want to get even deeper in the controversy over the Star Wars logo ...

Of course, it’s all in how you spin it. Auburn's Office of Communications and Marketing clarifies reports of a new Auburn logo and a new font being used. The font was merely a footnote ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

Elon Musk said Sunday he "somewhat agonized" over the font designs for his companies Tesla and SpaceX. The billionaire businessman added he "loves fonts" and has tweaked the logos over the years.

The logo is complemented by wordage that provides details about the glass, with the words using the latest Cadillac-style font. This detail is particularly noteworthy for a few different reasons.