Tropicana is squeezing out a response to ... It’s more of a generic structure.” And though the new bottle design is supposed to make it easier to pour out the juice, fans claim that the ...

Tropicana customers are in revolt over an orange juice bottle redesign. Again. Tropicana recently ditched its distinct orange ...

Tropicana is squeezing out a response to ... It’s more of a generic structure.” And though the new bottle design is supposed ...

While Tropicana says it suggested a lower price point for the new design — 46 ounces for $3.99, versus the old 52 ounces for $4.69 — not all retailers have changed the price alongside the product.

He questioned why the orange, but never the juice, was previously featured on Tropicana’s packaging. The new design’s orange twist cap “implied ergonomically” the squeezing motion that is ...

The backlash was swift. Customers wrote letters, sent emails and called Tropicana in droves to complain that the new symbol and carton design were generic and cheap-looking. Tropicana’s sales ...

the founder of packaging design firm Product Ventures, said. Tropicana’s sales have been steady for a year — until they put the new bottles on the shelves. Tropicana “The problem with the ...