Tropicana is squeezing out a response to ... It’s more of a generic structure.” And though the new bottle design is supposed to make it easier to pour out the juice, fans claim that the ...

Tropicana is squeezing out a response to ... It’s more of a generic structure.” And though the new bottle design is supposed ...

While Tropicana says it suggested a lower price point for the new design — 46 ounces for $3.99, versus the old 52 ounces for $4.69 — not all retailers have changed the price alongside the product.

The backlash was swift. Customers wrote letters, sent emails and called Tropicana in droves to complain that the new symbol and carton design were generic and cheap-looking. Tropicana’s sales ...

Indeed, while Tropicana has set the price of its new bottles at $3.99, about 70 cents cheaper than its old design, the slim ...

the founder of packaging design firm Product Ventures, said. Tropicana’s sales have been steady for a year — until they put the new bottles on the shelves. Tropicana “The problem with the ...

He questioned why the orange, but never the juice, was previously featured on Tropicana’s packaging. The new design’s orange twist cap “implied ergonomically” the squeezing motion that is ...