On April 26, Tropicana announced Tropicana Crunch, the first-ever cereal made to mix with orange juice in a bowl. Here’s how to get yours when it drops on May 4.

Tropicana has dropped its signature orange juice carafe design: the clear, plastic, rounded rectangular-shaped bottles, which featured a round, beveled neck and thick, crown-like bottle cap.

According to CNN, Tropicana’s sales dropped 19% by October, adding that the juice brand has lost around 4% of its market share since the change to Coca-Cola-owned Simply Orange.

In 2023, Tropicana beat out Coca-Cola’s Simply brand in refrigerated orange juice dollar sales, per Statista, but not by much ($969.1 million compared to $887.2 million).

Customers are frustrated as Tropicana orange juice has replaced its iconic clear, circular plastic bottle with a thin neck and crown-like cap with a more traditional-looking plastic bottle ...

Tropicana redesigned its iconic orange juice bottles, making them smaller and changing the "crown" cap, and customers aren’t happy about it.

According to CNN, Tropicana’s sales dropped 19% by October, adding that the juice brand has lost around 4% of its market share since the change to Coca-Cola-owned Simply Orange.

Tropicana has dropped its signature orange juice carafe design: the clear, plastic, rounded rectangular-shaped bottles, which featured a round, beveled neck and thick, crown-like bottle cap.