Back in 2009, Tropicana rebranded, and it was an unmitigated disaster. PepsiCo, its owner at the time, ditched the brand's classic packaging with its arched logo and fruit pierced with a straw in ...

15 years after its historically bad rebrand, Tropicana unveils a juicy new look Logo before (left) and after the 2024 rebrand [Image: Sunhouse Creative/Tropicana] ...

Tropicana customers are in revolt over an orange juice bottle redesign. Again. Tropicana recently ditched its distinct orange juice in clear, plastic circular-shaped bottles with a thinning neck ...

Tropicana redesigned its iconic orange juice bottles, making them smaller and changing the "crown" cap, and customers aren’t happy about it.

LAS VEGAS – The Tropicana had a lengthy history, by Las Vegas standards. The hotel-casino opened in 1957. Nicknamed the "Tiffany of the Strip" for its grandeur, the resort made a name for itself ...

New York (CNN) — Tropicana customers are in revolt over an orange juice bottle redesign. Again. Tropicana recently ditched its distinct orange juice in clear, plastic circular-shaped bottles ...

Interestingly, Tropicana has seen a comparable 19% decline in sales this year as of October. In 2009, Tropicana quickly reinstated its original logo, resolving the issue.

The implosion brings to a spectacular end the 67-year era of the former Tropicana Las Vegas resort.