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KYW Radio Philadelphia on MSNOrange juice giant Tropicana in major financial difficulty as Americans cut sugarOver the years, the brand became entwined with its distinctive bottle and its red-and-white straw logo. In 2022, Tropicana ...
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15 years after the worst rebrand in history, Tropicana is trying againBack in 2009, Tropicana rebranded, and it was an unmitigated disaster. PepsiCo, its owner at the time, ditched the brand's classic packaging with its arched logo and fruit pierced with a straw in ...
Tropicana orange juice fans aren ... the OJ maker overhauled the brand’s iconic orange logo (which is seen pierced by a red-and-white-striped straw) and flipped it vertically.
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