A red-and-white-striped straw sticking out ... original since 1947” is added in a roundel to the logo for a retro look, emphasizing Tropicana’s decades-long heritage. And, to top it off ...

Bloomberg's Market Makers brought on Olson Chief Creative Officer Dennis Ryan, a veteran of campaigns for Target and Budweiser, to discuss Yahoo's logo strategy. He reminded viewers of Tropicana's ...