According to CNN, Tropicana’s sales dropped 19% by October, adding that the juice brand has lost around 4% of its market share since the change to Coca-Cola-owned Simply Orange.

A major change to a brand’s packaging has customers asking if the juice is worth the squeeze. Tropicana has dropped its ...

If this story rings a bell, you’ve got an excellent memory: In 2009, Tropicana replaced its familiar logo, an orange with a straw poking out, with a minimalist design featuring a glass of orange ...

Tropicana loyalists are upset over a recent bottle redesign that not only alters the aesthetic but also reduces capacity. The new bottles reportedly hold 46 ounces, compared to the original 52 ounces.

While Tropicana says it suggested a lower price point for the new design — 46 ounces for $3.99, versus the old 52 ounces for $4.69 — not all retailers have changed the price alongside the product.

Back in 2009, Tropicana rebranded, and it was an unmitigated disaster. PepsiCo, its owner at the time, ditched the brand's classic packaging with its arched logo and fruit pierced with a straw in ...

If this story rings a bell, you’ve got an excellent memory: In 2009, Tropicana replaced its familiar logo, ... who has conducted surveys with hundreds of consumers about Tropicana’s change.

A Bally's representative told Channel 13 they sold out of everything with a Tropicana logo on it. The Tropicana gift shops are only selling generic Las Vegas merchandise, and most items are on sale.

If this story rings a bell, you’ve got an excellent memory: In 2009, Tropicana replaced its familiar logo, ... who has conducted surveys with hundreds of consumers about Tropicana’s change.

If this story rings a bell, you’ve got an excellent memory: In 2009, Tropicana replaced its familiar logo, ... who has ...

Tropicana's customers have expressed frustration at the new bottles. - jeffstorobinsky/X. If this story rings a bell, you’ve got an excellent memory: In 2009, Tropicana replaced its familiar ...